The One Truth.

Universell is a unified data engine that runs your business - bringing together back-office operations, employee collaboration, management, leads and deal management, telephony, CRM, inventory, marketing, sales, payments, POS, and e-commerce - powered by AI to take your business to the next level.

Work smarter, put in fewer hours.

With Universell tools, efficiency increases by 10–34%, giving you more time to truly enjoy life.

Live Webinar

Get Paid Faster, Track Performance & Run Your Business Smarter

July 1 at 1:00 PM EST | Live Educational Webinar

  • Grow
    Iccon - Grow

    Average of 15–25% growth year over year

    Increase customer retention, attract more customers, and encourage them to return. With AI‑powered automation, loyalty programs, rewards, and sequenced messaging, businesses achieve an average of 15–25% growth year over year.

  • Scale
    Icon - Scale

    Increase revenue faster

    Increase customer retention, attract more customers, and encourage them to return. With AI‑powered automation, loyalty programs, rewards, and sequenced messaging, businesses achieve an average of 15–25% growth year over year.

  • Profit
    Icon - Profit

    Turn every interaction into revenue

    Transform every customer interaction into measurable revenue. Automate follow‑ups, drive repeat sales, track performance in real time, and make data‑driven decisions effortlessly.

Integrations

Built for Your Business

Universell adapts to your business - across industries.

Scale. Grow. Profit your business

  • Icon - Retail

    Retail

    Manage sales, inventory, rewards, and loyalty - in-store and online - all in sync. Run promotions, drive repeat customers, attract new ones, and increase profits.

  • Icon - Service

    Service

    Automate bookings, on the road or over the phone. Use UniPipeline to close more deals, send out contracts, e-sign agreement, invoices, and customer relationships.

  • Icon - ecommerce

    E-commerce

    Sell everywhere with multiple website options. Connect your existing WordPress site or create new AI-powered landing pages, sync orders, and scale without the chaos.

100’s + Business Tools. One Monthly Price.

Stop paying for 10 - 20 different subscriptions.

With Universell, everything you need to run and grow your business is unified in one powerful platform.

FeatureCustomer Benefit
Check Icon CRM Build stronger relationships and never lose track of a lead
Check Icon Email & SMS Marketing Automation Reach the right audience at the right time - automatically
Check Icon Inventory & Product Management Keep stock updated in real time and avoid overselling
Check Icon Online Store & Checkout Sell 24/7 with a seamless, branded shopping experience
Check Icon Invoicing & Recurring Billing Get paid faster with automated billing and reminders
Check Icon Scheduling & Bookings Let customers book services anytime -no manual coordination needed
Check Icon Loyalty & Rewards Turn one-time buyers into repeat customers with personalized incentives
Check Icon E-Gift Cards Boost revenue and brand visibility with digital gift options
Check Icon Reports & Analytics Make smarter decisions with real-time performance insights
Check Icon Finance Dashboards Track cash flow, expenses, and profitability in one place
Check Icon POS Terminal Integrations Accept payments in-store and online with full sync
Check Icon Payment Processing Tools Secure, fast transactions that build customer trust
Check Icon Staff Management Manage shifts, roles, and performance from one dashboard
Check Icon Workflow Automation Save hours by automating repetitive tasks across departments
Check Icon And 100+ Integrated Tools Everything works together - no patching, no syncing issues, just smooth operations

Universell - Pricing Comparison

FeatureReplacesOther System CostsCustomer Benefit
CRM & Sales Pipeline HubSpot, Pipedrive $99–$149 /mo per user Included Included
Email Marketing Mailchimp, ActiveCampaign $79–$149 /mo Included Included
SMS Marketing Twilio, SimpleTexting $49–$99 /mo(plus usage) Included Included (carrier fees only)
Booking & Appointments Calendly, Acuity, GlossGenius $29–$89 /mo Included Included
Inventory Management Cin7, Zoho Inventory $29–$89 /mo Included Included
POS + Payments Square, Clover, Lightspeed $49–$129 /mo per user Included Included (process fees only)
Analytics & Reporting Tableau, Databox, Shopify Analytics $29–$99 /mo (+hardware) Included Included
Marketing Automation Zapier, ActiveCampaign, HubSpot $99–$299 /mo Included Included
Landing Pages & Website Builder Wix, WordPress, Leadpages $49–$169 /mo Included Included
Loyalty & Rewards Fivestars, Yotpo $29–$79 /mo Included Included
Gift Cards Square, Shopify $19–$49 /mo Included Included
Invoicing & Payment Links Stripe Invoicing, QuickBooks $29–$99 /mo Included Included
Employee Management & Scheduling Homebase, Deputy $29–$99 /mo Included Included
E-commerce Tools Shopify, WooCommerce plugins $29–$99 /mo Included Included
Forms & Surveys Typeform, Jotform $29–$59 /mo Included Included
Document Signing DocuSign, PandaDoc $19–$17 /mo Included Included
Automations + AI Tools Zapier, Make $19–$99 /mo Included Included
Team Messanger Slack $45–$99 /mo Included Included

Total cost with other systems: $1800+ monthly

ONE platform. One cost. All included. Starting from $39.95

Why is Universell a game‑changing tool for your business?

Over 21 years of software development - use tools and a team you can trust.

  • All-in-One Simplicity

    Everything you need, one login, zero fragmentation.

  • Instant Setup

    We can do it for you, or you can hit the ground running.

  • Scalable to Grow

    From solo shop to multi-channel business, Universell grows with you.

  • Deep Analytics & Automation

    Make confident decisions. Automate once - benefit forever.

  • Trusted & Secure

    Built with enterprise-level security, perfect for SMBs.

 What Real Results Look Like

  • trust

    Businesses Trust Universell

    10,000+

    Save time. Increase efficiency. Streamline growth.

  • revenue

    Increase Revenue by

    2x

     Boost your online presence. Retain customers. Attract new ones.
 Engage with impactful email marketing and track every result.

  • workload

    Reduce Workload by

    1 Week per Month

    Automate tasks, manage orders, streamline staff scheduling, and get instant insights.

  • save_cost

    Save Costs by

    $18,000+ Per Year

    Ditch 4+ expensive platforms and pay for just one that does it all.

Testimonials

Partners

Frequently Asked Questions

General

Universell is an all-in-one retail management platform designed to streamline operations for small to medium-sized retail businesses. It encompasses a range of features including inventory management, marketing, business operations, payments, and analytics.

Universell empowers all businesses, big or small to streamline operations and boost sales. Whether you run a retail store, online shop, or service business, Universell scales to your needs. From boutiques and consultants to apparel chains and service providers such as salons, we help you manage everything in one place.

Get started in seconds! Click here to request your credentials and start exploring Universell’s features.
Prefer a quick demo? Access the Universell Free Demo account to test it firsthand.
Need a personalised touch? Contact our customer support team for a demo or to discuss how Universell can help your business achieve its goals.

The Universell Demo Account provides complimentary access to our full suite of features, showcasing preloaded data from a sample store to illustrate the functionality and benefits of our platform. It includes access to tutorials for certain modules, while it also allows you to add your own data to explore our features firsthand. Unlike the live account, which involves real transactions and data from your business, the demo account offers a risk-free environment to experience Universell’s capabilities without financial commitments.

Universell stands out as a comprehensive SaaS platform, offering a unique suite of over 45 tools specifically designed to support the growth and management of small and medium-sized businesses. Unlike most business software that offers solutions for isolated aspects of business operations, Universell provides an integrated end-to-end solution. It covers customer management, marketing, support, inventory, and employee management.
More than just facilitating operations, it delivers actionable insights that can 2X your sales and significantly cut operating costs, making it a singular solution for businesses aiming for growth and efficiency.

We offer dedicated support through our in-platform ticketing system, voice and video calls, and a comprehensive tutorial library to ensure you can always get the help you need.

Is Universell suitable for brick-and-mortar, online, or both types of retail stores?

Universell is versatile and suitable for both brick-and-mortar and online retail stores, providing tools and integrations that cater to both business models.

Capabilities

At Universell, we are on a mission to help small businesses become more efficient – by improving sales and reducing cost. We do this by enhancing the quality of interactions with your customers, by reducing the number of man-hours you spend running your business, and finally, by providing unmatched intelligence about your business, giving you a competitive edge.

Yes, Universell is built to seamlessly integrate with many existing systems and applications, including QuickBooks for accounting and various shipping providers for order management.

Absolutely. Universell provides tools for creating fast and beautiful online stores and landing pages, as well as features for managing online orders, shipping, and customer engagement.

Our inventory module allows you to add products, track orders, set inventory alerts, and perform inventory counts, among other functions, to ensure you maintain optimal stock levels.

Universell’s marketing module includes CRM tools, email and SMS campaign management, loyalty programs, gift card offerings, and analytics to help you understand and engage your customer base effectively.

With Universell, you can create one-time or recurring invoices, utilize a virtual terminal to accept payments on any device, and keep track of all your financial transactions in one place.

Our analytics module offers comprehensive insights into CRM, marketing effectiveness, and inventory levels to help you make informed decisions to grow sales and profitability.

Universell allows you to keep comprehensive employee records, track hours, and generate payroll reports efficiently. It facilitates meeting scheduling, team interactions, secure storage for files and documents and it allows you to.create and manage training programs.