Marketing Automated Email Segmentation: How to Set It Up for Better Targeting
Most businesses know they should segment their email list. Sending the same message to everyone is a waste. Your new leads need different content...
Marketing 
AI Tools How We Used AI to Increase Email Conversions by 82% at Lash & Lift Studio
Lash & Lift Studio is a growing lash extension and brow studio in Nashville, Tennessee. They had a steady stream of new clients walking...
Business Platform How to Launch a Weekly Newsletter That Actually Grows Your Small Business
If you’re a small business owner, a weekly newsletter is one of the highest-ROI channels you can build, when it’s done right. It keeps...
Business Platform Why Universell Is the Best Workflow Automation Platform for Your Business
Workflow automation is one of those things that sounds complicated until you see it in action. At its simplest, it’s just setting up a...
AI Tools 7 Automation Examples You Can Set Up in Universell Right Now
Automation sounds fancy, but it’s really just one thing: making software do the boring work so you don’t have to. The hard part isn’t...
CRM 5 Best Lead Sourcing Tools for 2026 and How Universell Automates Lead Conversion
Finding good leads is hard. Finding them at scale manually without burning your sales team out on manual prospecting is impossible. Lead sourcing tools...
Business Platform 20 Best Online Marketing Tools for 2026 (Categorized by Function)
Building the right marketing stack in 2026 isn’t about collecting the most tools, it’s about choosing the ones that work together. The average small...
CRM 5 Sales Playbook Types to Grow Your Small Business (With Templates from Universell Experts)
A sales playbook is a step-by-step guide that tells your team exactly what to do in every selling situation. Big companies have them. Small...
Marketing Best Loyalty & Rewards Software for Small Retail Businesses
Customer loyalty software for small retailers ranges from free ecommerce apps to dedicated platforms costing hundreds of dollars per month. But the best loyalty...
